Queue is a consumer social media app that that helps people create lists of their favorite TV shows + movies with their friends and lets them “match” on common shows that that they have watched.

They have generated MILLIONS of downloads purely from social media with some very clever social media marketing strategies that can company can use for themselves.

Let’s get into it.

Account Overview:

At its core, Queue is a consumer social media app centered around two key pillars:

Watching with friends
TV shows + movies

And their social media presence perfectly encapsulates both of these pillars very well. What makes Queue stand out is the fact that it has adopted a much longer term strategy with its social media presence compared to some other businesses that we have come across.

What I mean by that is the fact that many other businesses grow their social media by talking only about their product whether that be through talking head videos explaining new features, skits, etc. Queue, on the other hand, goes one step further by providing value to their audience outside of content purely just plugging their app.

For example, they post content about what new content is coming to streaming platforms, making videos about best TV show couples, what content is trending that month on every streaming platform, etc.

By treating their account less as a pure marketing account and instead as a general TV/movie enthusiast account, it provides their followers to keep coming back and re-engaging with their content after initially discovering them for their app. Most other accounts provide no utility for its users after they discover the app — their relationship on social media ends right then and there.

This isn’t to say that they don’t make content about their app — they most certainly do (and they do a really good job at it). But by mixing together content about their app + useful/entertaining content about their niche (TV show/movies) it provides more opportunities for users to re-engage with their account.

Account Takeaways:

While making viral content optimized for getting users onto your app works, the next step would be for your account to provide value outside of just the core app offering. Look into being an actual standalone account in your niche that provides news, commentary, etc. This will help your users/followers to consistently re-engage with your social media account.
Figure out what are the pillars that you want to ground your social media account into. Once you figure those out, let those serve as the anchors to all of the content that you produce.