Mindgrasp is an AI tool designed to help college students learn better in school by creating notes, summaries, flashcards, quizzes, and answers questions from any Document, PDF, YouTube Video, Zoom Meeting, Webinar Recording, Podcast. They began posting on social media in July of 2022 and have since grown to over 140k followers on social media.

The account is a great example of how to rock it on social media. Mindgrasp does an excellent job in demonstrating how their tool can solve the pain points of students by turning any lecture into easily digestible notes and summaries. It’s important to remember that showing how your product works is way better than just talking about it, so always make sure your videos demonstrate what your tool can do in a real life scenario.

The account also shows us to keep it simple. Some of their most viral videos are actually extremely simple videos that just shows the tool in action without any fancy edits or elements. The video usually just has a super simple hook and then directly goes into a product demonstration afterwards.

Overall, this account is an excellent example of an account to mimic and take inspiration from when creating an organic presence on social media for your own brand. The brand consistently has videos going viral in the millions of views and is one of the most successful Ed-Tech products on the market (from a social media perspective).

Account Takeaways:

Account is an excellent example
- Great account to mimic and take inspiration from when creating an organic presence on social media for your own brand.
People seen the schtick
- The brand account primarily features videos promoting its product, as a result Mindgrasp faces a common challenge encountered by many software tools on social media: diminishing engagement due to the repetitive content. Their audience has already viewed the product-focused videos many times, resulting in decreased interest. The last video showcasing the product that achieved viral status dates back to February of this year.
- While the brand can definitely hit another viral video with its current strategy, in my opinion, the brand should diversify its content strategy by incorporating more non-product-related videos and produce content offering college advice to their target audience. This approach aims to reignite audience interest and re-engage them by giving the audience pure value instead of constantly selling them on a product. Additionally, they can also consider exploring the option of finding a new creator for the account. Finding a new face for the brand often proves effective as it injects novelty into the content, capturing viewers' attention again.