Get ask AI is a mobile chatgpt app. The overall strategy of the account is “Real-life” skit scenarios in which you would use the app to solve a problem you are facing whether this is texting someone, doing interviews, or writing essays.

This type of content works extremely well as you are showing how the tool works without being seen as salesy. They posted their first video in April of 2023 and have grown to over 250k followers on social media across 2 accounts.

The tool came out a couple months after chatgpt was released, and as a result was able to capitalize on the hype and quickly built a mobile app to capture those who wanted easier access to the tool. However, I would point out that many people are now used to seeing AI tools and a simple direct “chatgpt” skin may not do as well on social media in 2024 as it did in early 2023 as the space is extremely saturated now.

One more interesting thing to note is that the account started to run paid ads after the organic reach of their viral videos started to slow down. I generally wouldn't suggest doing this for new accounts because you want to grow organically at first (since it's completely free!), but once it seems like you've reached as many people as you can and the views are starting to stagnate for a couple of months, it's something you could think about if you have the budget.

Account Takeaways:

“Real-Life” skits
- A lot of the videos on the account are skits showing real-life situations where the app can help solve a problem, like sending a tough text or getting ready for a tricky interview. Always try to show your app in real-life situations because people want to see how it works for them. It's all about showing, not just telling since it won’t feel “Salesy” which is a downfall of many accounts.
Run paid ads after the virality runs out
- The account blew up in mid-2023, but after a few months, the hype died down. It's probably because they kept posting the same kind of videos and people got too used to seeing it (along with the fact that the initial “WOW” factor of AI tools died down late 2023). As a result, the company started paying for ads on the account. In my opinion, I wouldn't suggest doing this for new accounts because you want to grow naturally at first (since it's completely free!). But once it seems like you've reached as many people as you can and the views are starting to stagnate for a couple of months, it's something you could think about if you have the budget.